Glossary entry (derived from question below)
Spanish term or phrase:
continuidad (en este contexto)
English translation:
continuity
Spanish term
Spain
High quality translations
Native in: Spanish
Works in: English to Spanish, Spanish to English
continuidad (en este contexto)
El término aparece en contextos parecidos que quizás exijan disntintas versiones. Así tenemos.
"Las campañas con mayor continuidad generan ROI mayores" (aquí "continuidad" se refiere a constancia a lo largo de un periodo de tiempo relativamente largo, y puede referirse en en general a publicidad).
"La continuidad en TV genera más negocio". (se refiere a la continuidad de la utilización del medio televisivo para hacer publicidad).
De momento interpreto:
"Campaigns with a higher degree of continuity generate higher ROI"
"TV continuity generates more business".
| 4 +11 | continuity |
Lisa McCarthy
|
| 4 | “Steady /Regular advertising campaigns on TV generate higher ROI” |
Rosmu
|
| 3 | popularity |
Linda Grabner
|
Non-PRO (2): Antoni Morey i Pasqual, Carol Gullidge
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Proposed translations
Spain
Especialista de marketing
Native in: English 
Works in: Spanish to English, Catalan to English
continuity
20 May 2011 ... It's important to think about long-term strategies and compromises that minimize the damage caused to paid search ROI with needless ...
www.clickz.com/clickz/column/.../reasons-break-campaigns-co... - Cached
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Note added at 11 mins (2011-05-24 06:58:04 GMT)
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Evolving an Ad Campaign: In professional pharma campaigns ...
Order from the British Library: Evolving an Ad Campaign: In professional pharma campaigns, **continuity counts**. While all ads lose effectiveness over time, ...
direct.bl.uk/research/32/47/RN181096833.html
The Science and Art of Branding - Google Books Result
Giep Franzen, Sandra Moriarty - 2008 - Business & Economics - 575 pages
... share of customer, an advertising campaign has to exert a direct influence on behavior and needs a **high degree of continuity** to consolidate this effect. ...
books.google.co.uk/books?isbn=0765617919...
United States
Need it perfect? Need it fast? Call me!
Native in: English (Variant: US)
Works in: Spanish to English, English to Spanish
popularity
“Steady /Regular advertising campaigns on TV generate higher ROI”
Y respecto de "TV continuity generates more business", mi sugerencia es “Advertising continuity on TV generates more business”
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