Glossary entry (derived from question below)
Spanish term or phrase:
nivel de enganche
English translation:
conversion rate
Added to glossary by
Oliver Chacon
Feb 19, 2013 17:42
11 yrs ago
16 viewers *
Spanish term
nivel de enganche
Spanish to English
Marketing
Internet, e-Commerce
El sistema de email marketing le ofrece un informe detallado de cada campaña que usted realice, desde que se abrió e hizo clic (o no se ha abierto), así como datos de rebote, darse de baja. Podrá calcular el nivel de enganche de cada lista (una fórmula especial que le dice lo bien -o no tan bueno -su relación con cada grupo de suscriptores).
Proposed translations
(English)
| 4 | conversion rate |
James A. Walsh
|
| 4 +4 | engagement rate / level |
Charles Davis
|
| 3 | level of response |
David Hollywood
|
Proposed translations
37 mins
James A. Walsh
Spain
Spain
Native in Spanish
&
English
Works in field
Spain
A cut above the rest in translation...
Native in: English (Variants: US, UK, Irish) 
, Spanish (Variants: Standard-Spain, Latin American)
Works in: Spanish to English, French to English, English to Spanish, and 2 more.
Related KudoZ points
:
32
Spanish term (edited):
nivel de enganche
Selected
conversion rate
I'm pretty sure this is what is meant here.
Consider:
"Conversion Rate
Definition
Conversion Rate, a metric that applies to all aspects of digital marketing, can broadly be defined as the ratio (typically expressed as a percentage) of the entire number of conversions (usually purchases, but in some cases other kinds of actions, e. g. a sign-up or a download) to the total count of some unit of the conversion effort (page views, clicks, emails received, and so on). More specifically, in the context of email marketing, the conversion rate is measured as the total number of conversions to the total number of marketing emails delivered."
http://www.interspire.smtp.com/resources/glossary/conversion...
__________________
Or browse many more hits via the link below.
Hope this helps.
Consider:
"Conversion Rate
Definition
Conversion Rate, a metric that applies to all aspects of digital marketing, can broadly be defined as the ratio (typically expressed as a percentage) of the entire number of conversions (usually purchases, but in some cases other kinds of actions, e. g. a sign-up or a download) to the total count of some unit of the conversion effort (page views, clicks, emails received, and so on). More specifically, in the context of email marketing, the conversion rate is measured as the total number of conversions to the total number of marketing emails delivered."
http://www.interspire.smtp.com/resources/glossary/conversion...
__________________
Or browse many more hits via the link below.
Hope this helps.
Reference:
4 KudoZ points awarded for this answer.
3 mins
David Hollywood
Native in English
worked for int. orgs (IMF, OAS, IDB)
Native in: English
Works in: Spanish to English, German to English
Related KudoZ points
:
16
level of response
maybe
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Note added at 4 mins (2013-02-19 17:46:35 GMT)
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how the reaction turned out
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Note added at 5 mins (2013-02-19 17:47:23 GMT)
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maybe "involvement" (but I prefer "response")
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Note added at 4 mins (2013-02-19 17:46:35 GMT)
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how the reaction turned out
--------------------------------------------------
Note added at 5 mins (2013-02-19 17:47:23 GMT)
--------------------------------------------------
maybe "involvement" (but I prefer "response")
+4
1 hr
engagement rate / level
I'm not an expert in this field, but I think "enganche" is being used to mean what is known as "engagement":
"Email Marketing Engagement Tips
Engaging your audience is really important in any email marketing campaign. The engagement rate of your lists can be studied in order for you to get an idea about how popular your campaign is and allow you to establish the areas that need improvement.
What is an Engagement Rate?
The engagement rate is the percentage of opened emails and click-throughs from an email per email marketing campaign.
Internet Service Providers (ISPs) are always looking out for new ways to improve and analyze email marketing campaigns and they are currently looking at the engagement rate as well as the amount of bounce backs and complaints that are generated when they are working out your reputation."
https://www.emailmarketing.net/blog/email-marketing-engageme...
This is referring to a different context, but I think the idea is analogous:
"58. Dos variables muy importantes en Facebook: el engagement rate y el facebook edgerank
59. Engagement rate (ratio de compromiso o "enganche") [...] ¿Serviría de algo tener millones de seguidores si casi ninguno interacciona con la marca?"
http://www.slideshare.net/LASINICIATIVAS/comparte-marketing-... (see slides 69-70)
"Enganche, y desenganche (Engage & Disengage)
Crear más que una ‘visita’ repetida
Engagement: nivel de interacción del usuario con mis canales online"
http://www.slideshare.net/emergya/jornada-estrategia-social-... (slide 28)
"Email Marketing Engagement Tips
Engaging your audience is really important in any email marketing campaign. The engagement rate of your lists can be studied in order for you to get an idea about how popular your campaign is and allow you to establish the areas that need improvement.
What is an Engagement Rate?
The engagement rate is the percentage of opened emails and click-throughs from an email per email marketing campaign.
Internet Service Providers (ISPs) are always looking out for new ways to improve and analyze email marketing campaigns and they are currently looking at the engagement rate as well as the amount of bounce backs and complaints that are generated when they are working out your reputation."
https://www.emailmarketing.net/blog/email-marketing-engageme...
This is referring to a different context, but I think the idea is analogous:
"58. Dos variables muy importantes en Facebook: el engagement rate y el facebook edgerank
59. Engagement rate (ratio de compromiso o "enganche") [...] ¿Serviría de algo tener millones de seguidores si casi ninguno interacciona con la marca?"
http://www.slideshare.net/LASINICIATIVAS/comparte-marketing-... (see slides 69-70)
"Enganche, y desenganche (Engage & Disengage)
Crear más que una ‘visita’ repetida
Engagement: nivel de interacción del usuario con mis canales online"
http://www.slideshare.net/emergya/jornada-estrategia-social-... (slide 28)
Peer comment(s):
| agree |
Billh
: engagement seems good to me.
15 mins
|
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Thanks, Bill :)
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| agree |
ael
27 mins
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Thanks, ael :)
|
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| agree |
Patricia Bower
3 hrs
|
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Thank you, Patricia!
|
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| agree |
Lisa McCarthy
17 hrs
|
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Thanks, Lisa :)
|
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