English to Japanese Art/Literary Other artists, conversation, transcription

(context)
XとYという二人のアーティストの会話。

Y:
Some of these things take nearly a week for me to make by myself
Some of them
so for me to sit and make something
it has to be super amazing.

X:
The invent is such a great

Y:
Or else I’ll just get bored…

X:
Yes, and…

Y:
***And not do it.***

X:
Memorable.

Y:
Yea

X:
Memorable, I always use that word.
Sometimes I’m just like,
it’s not memorable.
we can’t do it cause it’s not memorable.
And if we do it nobody will remember this moment
so it’s not worth having.

Y:
Yeah, that’s a good yeah.


（質問）
not do it は具体的には「the invent」のことを指すのでしょうか、それとも・・・？
言っているニュアンスがつかめません。