Jun 22, 2023 18:40
11 mos ago
45 viewers *
English term

visibility

English to German Bus/Financial Economics Performance assessment
I found an English definition of "visibility" in the context of assessing the performance of companies and I'm wondering what the German equivalent for this technical term might be. The existing KudoZ entries I found so far do not satisfy me completely.

The definition is as follows (source is this website: https://www.investopedia.com/terms/v/visibility.asp#toc-what...

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Understanding Visibility
Visibility occurs when a company's executive team or market analysts make predictions about its future earnings or sales figures. Having visibility is one indicator that the processes put into place by the management team are followed by the rest of the team.

Companies are optimized for better performance if management has high and full visibility in the organization. High visibility generally means they are confident in their projections. Low visibility, on the other hand, means the opposite; that their confidence is low. Low visibility primarily happens when there is a shift in the economic cycle or changes in the market.

Executives typically prefer not to discuss low visibility, as this may make investors feel uneasy. But it's not entirely avoidable, so it may be necessary that management set reasonable expectations in the market for the company's stock. Management that boasts high visibility, on the other hand, should offer caveats to its optimistic outlook in case expectations for growth are not realized in the future.

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I wonder if you could translate this term with "Finanzausblick" perhaps?
Proposed translations (German)
4 Sicht
3 +1 Prognosesicherheit

Proposed translations

12 hrs

Sicht

Siehe u.a. hier
https://www.wuerth-phoenix.com/loesungen/it-system-managemen...
oder
https://www.faz.net/aktuell/finanzen/aktien/technologie-visi...

Sichtbarkeit würde ich vermeiden, weil ich das zweideutig finde (Präsenz).
Something went wrong...
+1
14 hrs

Prognosesicherheit

... verwende ich in diesem Kontext gern - und es geht ja hier auch um Prognosen (predictions, projections, outlooks). Das passt auch zur zitierten Definition auf Investopedia: "The term "visibility" is used to portray the extent to which a company's management or analysts can estimate future performance.". Transparenz" wäre auch möglich, ist mir hier aber etwas zu vage.
Peer comment(s):

agree Heike Kurtz
3 days 6 hrs
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Reference comments

1 hr
Reference:

Transparenz, Sichtbarkeit, Visibilität etc.

Peer comments on this reference comment:

agree Maïté Mendiondo-George
50 mins
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