Dec 4, 2020 00:55
3 yrs ago
35 viewers *
English term

door opener

GBK English to Portuguese Marketing Marketing
Definition from MBA Skool:
A door opener is something – a contact or a piece of information or anything of that sort that will help sales people gain access to the decision maker in the opportunity.This is termed door opener as it gives you a chance to open the door to the opportunity of accessing the decision maker.
Example sentences:
The Door Opener worked brilliantly. Overnight my sales cycles accelerated. I went from trying to convince my customers why they shouldn't do a pilot project to giving them something they wanted (Sticky Branding)
All the tactics in your arsenal of marketing – from direct mail, phone calls, emails, brochures, white papers, presentations at trade shows, You Tube videos and even the new social media tools – need to use the "door opener" strategies to find the busy decision makers you are looking for these days. (Developing Your B2B Sales Skills)
That's when she got creative and used food to sell. She decided that donuts and coffee would be a great door opener. Her prospect was a plant foreman. She arrived at the plant at 7 a.m., which was just a few minutes after her prospect arrived. (All Business)
Proposed translations (Portuguese)
3 +5 abridor de portas
Change log

Nov 30, 2020 19:02: changed "Kudoz queue" from "In queue" to "Public"

Dec 4, 2020 00:55: changed "Stage" from "Preparation" to "Submission"

Dec 7, 2020 01:57: changed "Stage" from "Submission" to "Completion"

Proposed translations

+5
1 hr
Selected

abridor de portas

A definição foi deduzida a partir de um dos exemplos.
Catalisador que possibilita a entrada de determinados profissionais em uma empresa.
Example sentences:
Teresa Poggenpohl ... atribuiu o trabalho de imagem inicial a condição de ser “o catalisador para a obtenção da entrada de executivos seniores da marca Andersen Consulting, servindo como um “abridor de portas” vital para os parceiros e para o desenvolvimento dos negócios. (“Marca: do marketing ao balanço finan)
Aproveite sua licença paternidade para ruminar e enriquecer esse conceito, para torná-lo o abridor de portas e janelas para o IAM. (Corais.org)
Peer comment(s):

agree Julia Caldana : Dependendo do contexto, dá até para reformular usando expressões como “a chave para (...)”
43 mins
Obrigado, Julia.
agree Sergio Carré
7 hrs
Obrigado, Sérgio.
agree Regina Oliveira
10 hrs
Obrigado, Regina.
agree Erlinda Kofazu
11 hrs
Obrigado, Erlinda.
agree Silvia Martins
3 days 19 hrs
Obrigado, Silvia.
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4 KudoZ points awarded for this answer.
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