Job closed This job was closed at Mar 18, 2024 08:00 GMT. Research for Singapore Audiences - Marketing of a Food Product Job posted at: Mar 17, 2024 23:43 GMT (GMT: Mar 17, 2024 23:43) Job type: Translation/editing/proofing job Services required: Checking/editing, Copywriting, Transcreation, Native speaker conversation, Cultural Consulting (other) Languages: English to Chinese Language variant: Singapore Job description:
We seek 3 or 4 translators based in Singapore to research the following questions by speaking to 3 or 4 fellow Singaporeans, in order to help our client explore exporting a food product to the Singapore market :
* Do they think the the product itself and its brand design and name would work in Singapore food service outlets - mainly the pub and club market?
* Product Name Resonance:
Do they think the name resonates with the Singaporean market. This includes assessing its memorability, ease of pronunciation, and any potential associations it may invoke.
* Cultural Considerations:
Can they identify any cultural sensitivities, including whether the product name or concept may be perceived as offensive, awkward, or negative in any context within Singapore’s multicultural society.
* Consumer Feedback:
How do they think will the product be received? - this includes both positive feedback and any areas of concern from a cultural and consumer preference standpoint.
* Market Resonance Factors:
Can they determine what aspects of the product and its branding are likely to resonate with Singaporean consumers and which might not? Consider elements such as the appeal of Japanese cuisine, beef consumption preferences, and readiness for international food products.
* Logo & Branding Considerations.
Can they provide feedback on the logo and brand identity? Will this resonate with the Singapore market?
* Recommendations and Watch-Outs:
Based on the findings, can they make any recommendations for potential adjustments, and any watch-outs that could impact the successful introduction of the product in Singapore. Source format: PDF Document a detailed brief describing the research feedback requirements Delivery format: Microsoft Word Poster country: Australia Volume: 500 words Service provider targeting (specified by job poster): Membership: Non-members may quote after 12 hours Marketing Preferred specific fields: Cooking / Culinary Preferred native language: Target language(s) Subject field: Marketing / Market Research Preferred quoter location: Singapore Quoting deadline: Mar 18, 2024 08:00 GMT Delivery deadline: Mar 19, 2024 22:00 GMT Additional requirements: previous experience providing cultural insight for viability of a product in new market About the outsourcer: This job was posted by a Blue Board outsourcer with a "likelihood of working again" average rating of 4.9 out of 5 Note: You cannot quote because this job is closed.
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