Oct 9, 2019 14:54
4 yrs ago
1 viewer *
日本語 term

高市場先

日本語 から 英語 医療 マーケティング/市場調査
The full sentence is 'Company XXX と共闘し、高市場先を攻略する'

This is from the marketing department of a pharmaceutical company. The product in question is for rheumatoid arthritis.

I have found one source defining this as clinics with a large number of patients (「高市場先」とよばれる患者数の多いクリニックなどでは、...), but I wonder if that is too specific and if it might be being used more generally - something like 'a large share of the market'?

Proposed translations

1日 8時間
Selected

high volume market

From the context, I understand it to mean "high volume market" or the market with higher selling opportunities. It is more preferable for sellers to target high volume markets than low volume ones.
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4 KudoZ points awarded for this answer.
+1
9時間

高 high; 市場 market; 先 to advance

I can understand the term and the meaning, but I am afraid I don't know the exact terminology. Anyway, the sentence means that with their product, the company is aiming to get to the top spot in the industry/market (in this case the pharmaceutical industry/market). This is what I think is the general meaning of the word you mentioned.
Peer comment(s):

agree ritchiesteve : to capture the high-end market
1日 6時間
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14日

高市場先

There is no expression "高市場先" in my language.
and "高市場先を攻略する" doesn't make any sense. so I am sure the original sentence itself is wrong.

If you say, "巨大市場を攻略する", It may make sense.

If you can send me the whole original sentence, I can tell you the meaning.
Example sentence:

巨大市場を攻略する, find a way to cut in the huge market

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