Glossary entry

English英语 term or phrase:

transversal brand

Chinese汉语 translation:

横向品牌/全系列品牌

Added to glossary by RaffaellaG
Aug 9, 2010 16:13
13 yrs ago
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English英语 term

transversal brand

English英语译成Chinese汉语 市场开发 营销/市场调研
XX is the only transversal brand in yachting: Sail and power from 36 feet to 100 meters

Proposed translations

9小时
Selected

横向品牌/全系列品牌

I guess: "transversal brand" means a brand, inclusive of a comprenhensive range of product lines.

XX 是帆船运动领域唯一的全系列/横向品牌:提供 36 英尺至 100 米规格的各种帆船和动力艇。
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4 KudoZ points awarded for this answer.
12小时

全系品牌

" Transversal brand " may be indicated as the brand under which all related products can be found.
Example sentence:

Kroger intends to build a true transversal brand (as it groups together makeup, hygiene and skin care) which keeps pace with current consumer expectations

Le Gaulois is the transversal brand from the LDC group under which are sold pre-cut poultry and also all processed poultry products, sandwiches, ...

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